BRIEFING:
The Digital Interactive Narratives module explores digital storytelling and interactive experiences in the fashion industry, building on skills acquired in Virtual Modeling. This module emphasizes the impact of 3D technology on business functions, enhancing sustainability, and creating engaging narratives that resonate with consumers. Through practical training with real-time game software and tools, students learn to achieve photo realistic product representation and develop immersive digital experiences.

CONCEPT:
Say goodbye to the intimidation caused by influencers bombarding our screens with jaw-dropping outfits. We're flipping the script by providing an oasis for those craving a style upgrade but lacking the flair or money to hire a personal stylist.

Welcome to our sanctuary, where the spotlight is solely on the exquisite garments and curated outfits that redefine self-expression through fashion. No more fashion FOMO—join us as we unlock the door to a world where anyone can effortlessly strut their stuff and make a lasting impression, regardless of their initial style prowess or budget constraints. It's time to elevate your wardrobe game and leave a lasting mark on the world of fashion!


DESCRIPTION:
We developed a digital platform with integrated AI designed to help customers style their existing wardrobe. The platform offers personalized styling recommendations. By using real-time game software and tools like Clo3D, we created photo realistic avatars and digital garments to bring this vision to life.
Our mockups of the website showcase an intuitive user interface where customers can visualize outfits on customizable avatars, explore styling suggestions, and interact with the platform in a dynamic and engaging way. This project emphasizes the potential of digital tools to enhance customer engagement, streamline fashion processes, and support sustainable fashion practices by encouraging the reuse and restyling of existing clothing.

MY ROLE :
graphic desginer, animation of NFTs, website designer

PROGRAMS:
Adobe After Effects, Adobe Photoshop, Figma, Midjourney
The platform allows users to choose the environment according to their needs. It can help them either visualize their outfit in a real world environment or they could go in the opposite direction and create a complete imaginary world. The environments were created by using Midjourney and later on edited on Photoshop.
Once the final outfit combination has been selected, the user will receive a set of tutorials to make any creative changes to their belonging garment in order to archive the desired look.
I created some customizable NFTs that the user will receive as a prize for using our platform, that can also be shared on social media.
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